Mobile SEO: The Fine Art of Getting Noticed

Smartphones are here to stay for the foreseeable future. The smart thing to do is consider mobile SEO for more flexibility.

Smartphones in the basic sense of the word have been around for a while, some would argue since 1995. Those early models were the size of a brick and weighed a ton, but most importantly the operating system was crude. It wasn’t really until the launch of the iPhone by Apple Inc, in 2007, that we saw a smartphone as we think of it today. Since then, a plethora of different models came into existence.

The key factor that distinguished these phones from the past was their operating system. Really speaking they are no longer phones with some fancy features, they are, for all practical purposes miniature computers capable of many functions. First and most importantly, smartphones can run applications or apps. This also includes search functions to find things on the internet. Hence, mobile SEO (Search Engine Optimization) was born, specifically catering to this market.

Why is it little different?

A lot of websites and content, even today, are designed with the PC in mind. A mobile device, on the other hand, has a different screen size and load times. This is not taken into account by many developers unless they are creating it specifically for mobile phones. The good news is that there are not a lot of changes that need to be made to make it mobile friendly. A big issue with mobile is page speed. This has more to do with the hardware limitations compared to a PC. One way to tackle this issue is to leverage browser caching, take away or reduce redirects and minify the code, which are quick ways to make it mobile SEO friendly.

No More Blocking

Even the last few years, smartphones have come a long way. They can support images, JavaScript and CSS. This was not the case before, so engineers running mobile friendly sites blocked them. The problem with blocking them is that search engines use these parameters to find out if the site is responsive. If the search engine doesn’t see them, nor will the user.


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